Run by Practitioners
Built by strategists who understand advocacy from every angle.
AdvocacyAI was founded by Tom Spencer and Bree Benn, two practitioners who spent years running high-stakes campaigns across the U.S. and U.K. After hitting the limitations of legacy tools, they built the platform they always needed. What started as an internal tool launched as a full SaaS platform in February 2024.
Core Values
How We Redefine What Advocacy Tech Can Be
Genuine Persuasion
We are the first and only tool to integrate hand-signed digital signatures into direct mail. Whether an organization is sending 200 emails or 28,000 letters, we make advocacy as personal and genuine as it can get.
Actionable Data
We don't just count clicks. We auto-enhance profiles with district, legislator, vote history, and demographic data so you can treat supporters like real people, not just email addresses.
Thoughtful AI (Meet Ada)
AI shouldn't be a gimmick used to churn out generic copywriting. Our intelligent AI assistant, Ada, is designed to analyze data, optimize campaigns, and empower your team—always operating under human oversight.
Trusted by
industry
leaders.
AdvocacyAI is the most innovative advocacy platform on the market - by far. This is what the smart advocacy practitioners will all be using.
Mike Liddell
Cofounder, Grow for Good Strategies
Former GM, EveryAction
Meet the Team
Meet the Founders
Tom Spencer
Co-Founder and CEO
Tom spent nearly a decade leading digital and analytics teams on high-stakes advocacy and political campaigns across the U.S. and the U.K. After years of building custom workflows to fix the industry's data problem, he set out to build the product he always wished his team had. Today, he leads product vision and development at AdvocacyAI.
Bree Benn
Co-Founder and COO
Bree's career began on Capitol Hill handling constituent communications before shifting to lead digital campaigns and paid media strategy for national advocacy organizations and coalitions. Her focus at AdvocacyAI is on operational excellence, growing high-value lists with high-value actions, and mobilizing support that lawmakers actually notice.
Frequently Asked Questions
We don't just hand you a login and leave you to figure it out. We work closely with our customers from the beginning on strategy and implementation to design, troubleshoot, and optimize your programs. New customers go through a personalized onboarding process that includes a technical workshop to launch your first campaign. We can also help with full-service data migration to ensure a smooth transition.
Our comprehensive suite of action widgets gives your supporters multiple ways to engage. They can send emails, make phone calls, tag lawmakers on X (Twitter), sign petitions, and even digitally sign physical, hand-delivered letters. Additionally, they can share personal written or video stories, take surveys, RSVP for events, and send one-on-one emails to legislative staff.
You can launch a campaign whenever you need it. Because our platform features zero-code templates and a drag-and-drop builder, you can get a new landing page or action widget live in 5 to 10 minutes. This makes it perfect for both immediate, rapid-response moments when policy windows open, as well as setting up always-on, evergreen advocacy hubs.
You can scale your campaigns to any level. Every account comes with built-in access to a continuously updated database of over 8,000 federal, state, and local elected officials. You can also build campaigns directed at unlimited custom targets, allowing your supporters to pressure corporate CEOs, business leaders, legislative staff, or coalition groups.