How our AI & analytics work.
It tracks everything.
The platform monitors every click, conversion, and email open in real-time, tracking sources via UTMs and pixel integration so you know exactly what drives action.
It auto-optimizes.
Build multiple landing page variations or subject lines and let the system take over. Our AI automatically identifies the winner and starts serving the highest-converting page to your supporters.
It delivers insights.
You don't have to dig for data. Ada, our AI assistant, surfaces key insights on your homepage and sends analysis directly to your inbox at the frequency you choose.
Trusted by
advocacy
leaders.
AdvocacyAI's use of artificial intelligence to analyze and develop profiles of our audience, as well as the ability to segment and engage advocates in the future, are some of the most exciting features in grassroots today.
Kevin Coroneos
Director of Digital Advocacy Strategy
Investment Company Institute
AI in Our Platform
We don't believe in buzzword AI. We believe in the kind that helps you make smarter decisions, faster, without ever removing the human from advocacy.
Smart tech with a human compass.
You just need a platform that understands advocacy as well as you do.
Ada isn't a chatbot; she's an analyst. She reviews your campaign performance and delivers written summaries and recommendations to your homepage and inbox. She'll tell you who your supporters are and how effective your campaigns are—in plain English.
Go beyond emails sent. Track real-world impact by seeing which legislative offices are actually opening your emails. See specifically if Senator Smith's office is engaging heavily or if you need to try a new tactic.
Create multiple landing page variations, and our AI will automatically start serving the version that converts best, ensuring you never waste traffic on a bad page.
For the data-driven digital teams: track conversions by specific ad, email link, or partner referral using UTM parameters. Know exactly where your budget is best spent.
Stop guessing when to launch. Smart Send analyzes when legislative staff are most active and releases your emails during those windows to maximize open rates.
Persuade Better
Use these insights to craft messages that actually get read by the people in power.
AI & Analytics
Meet Ada, your data scientist.
Most advocacy teams are too busy running campaigns to analyze them. Ada does it for you.
Insights that come to you.
You don't have to log in to know how you're doing. Ada delivers analysis on supporter demographics and campaign effectiveness directly to your inbox.
Plain English summaries.
No more spreadsheets. Ada writes a summary of your campaign's health, perfect for copy-pasting into an email to your boss or client.
Proactive recommendations.
Ada flags trends instantly—like which subject line is winning or which legislative districts are suddenly opening emails—so you can adjust strategy mid-campaign.
AI & Analytics
Better reporting than any advocacy tool.
Vanity metrics (like clicks) don't impress decision-makers. Legislative engagement does.
Target-level analysis.
We show you exactly who is listening. If Senator Smith's office opened 5 emails today, you know you have their attention.
Conversion source tracking.
Know exactly where your advocates came from. Track conversions by Facebook ad (Meta Pixel), email link, or partner referral.
Export-ready reports.
Download PDF or CSV reports that look professional enough to hand directly to your board or executive director.
PERSONAS & MESSAGE ROTATION
Beat the filters with authentic voices.
A patient shouldn't send the same email as a doctor. A lawmaker's campaign donor shouldn't sound like a general supporter. Our AI helps you generate unlimited message variations based on advocate personas, policy statistics, messaging angles and more. By rotating subject lines and body copy, you bypass bulk filters and deliver messages that sound human, because they are.
See how we Persuade Better →
Trusted by teams
Teams trust our AI & analytics.
AdvocacyAI's use of artificial intelligence to analyze and develop profiles of our audience, as well as the ability to segment and engage advocates in the future, are some of the most exciting features in grassroots today.
Kevin Coroneos
Director of Digital Advocacy Strategy
Investment Company Institute
Features I've been asking the market for, for years, are now a reality! The AdvocacyAI team's practitioner perspectives give them an edge to create with unmatched speed and ingenuity.
Sherry Stanley Whitworth
Founder, The Advocacy Coach
Former EVP, VoterVoice
Why Teams Use AI & Analytics
Automation: Let the AI handle A/B testing and landing page optimization automatically. Clarity: Know exactly which legislative offices are opening your emails. Speed: Get written insights delivered to your inbox so you don't have to dig through data. Privacy: Our AI model is private and secure—your data never trains public models.
Frequently Asked Questions
Our AI was built by campaigners, not engineers. We started with OpenAI models for speed and precision, then trained our own quantized 70B parameter model for privacy and performance.
Always. Every campaign is reviewed and approved by a person before publishing, sending, or going live.
No. AdvocacyAI never automates direct communication between supporters and decision-makers. Our AI supports the humans behind those messages—not the messages themselves.
Optimization is built in—from personalized forms and landing pages to smart send timing and message testing. Our customers see up to 6× higher sign-ups using these tools.
Emails, calls, tweets, and letters by lawmaker; supporter demographics and action data; UTM acquisition tracking; conversion rates; and survey, poll, and story summaries—all in real time.