Send fewer asks. Raise more money.
When someone takes any action, AdvocacyAI tells you who they are before you send a follow-up. Your major donor prospect gets a different experience than your first-time grassroots donor. Because now you know the difference.
The moment of action
Advocacy is your warmest fundraising signal.
Advocates are 7x more likely to donate.
When they take action, that is the moment. AdvocacyAI routes them into the right donor journey automatically so your development team works warmer leads and every donor gets the right ask.
See How DonorMatch WorksAnd 28x more likely to open your emails.
The people responding to your advocacy campaigns are already your most engaged supporters. AdvocacyAI places major donor prospects into their own audiences so they never end up in a mass send.
Book a DemoWhat Donor Intelligence does.
Find the major donors already in your advocate list.
Every advocate who takes action is matched to a donor tier in real time. Your development team gets alerted when a major donor prospect shows up, and every donation ask is personalized to increase revenue.
Learn about DonorMatchGet the right people to the right workflow automatically.
When a supporter crosses your threshold for major or mid-level giving potential, they're routed to the right team or email workflow automatically — using our built-in builder or the segments in your own tools.
See Automated JourneysBuild a better pipeline than a purchased list.
Advocates who have already taken action for your cause are warmer and less likely to churn than anyone on a purchased list. Donor Intelligence finds the donors already inside the list you are building.
Build Your AudienceWhat teams are saying
Practitioners trust us.
Through automated email journeys, deep volunteer insights, and a suite of easy-to-use campaign tools, AdvocacyAI empowers our volunteers to drive effective policy change. I recommend AdvocacyAI to any organization tired of old-fashioned platforms and looking for the future of political advocacy.
Malcom Fox
Executive Director
Opportunity DC
HFA needed a modern advocacy platform that could actually keep up with the way our program has grown — something that could personalize outreach, improve message performance, strengthen our data, and cut down on staff time. Our previous system didn't meet those needs. AdvocacyAI does!
Ray Riordan
Advocacy Director
Hemophilia Federation of America
Your advocacy list is already a donor pipeline.
You build it every time someone signs a petition, contacts a lawmaker, or responds to a survey. Donor Intelligence tells you who among them is ready for a deeper relationship.
Cold outreach is hard, and the conversion rates show it. Donor Intelligence gives your major gifts team pre-scored prospects who have already shown they care about your mission, with a full advocacy and donor profile ready to go.
A lapsed donor who just signed your petition has shown you twice that they care. AdvocacyAI flags them and routes them into a re-engagement journey that starts with advocacy, not another donation ask they have already learned to ignore.
High-capacity advocates do not belong in your mass send queue. AdvocacyAI identifies them and routes them into a workflow that matches their relationship with your organization before they opt out.
Action counts and open rates only go so far. Donor Intelligence lets you track and report on advocacy-sourced donor revenue, including how many donors were identified and converted directly through your advocacy activity.
Integrations
Works with the tools your development team already uses.
Your existing giving pages get smarter without being rebuilt.
Suggested ask amounts travel to ActBlue, FundraiseUp, and other platforms automatically via URL parameter. You don't have to replace anything.
Your CRM gets the right contacts automatically.
Advocates sync to Salesforce through a native two-way integration, to NGP VAN and EveryAction through our authenticated partnership, and to thousands of other tools through Zapier.
Or run it all in one place.
If you are already using AdvocacyAI's email and automation tools, your donor tier audiences are immediately available in workflows. No exports, no manual steps.
Support
We don't just hand you the keys.
Real humans.
Get help from people who have actually run advocacy and fundraising programs. When you're configuring your first donor tiers or structuring your re-engagement journeys, we're available by email and video call — not a generic support queue.
Ongoing strategy.
We don't disappear after you launch. We provide regular strategy reviews to look at your donor pipeline data, your journey performance, and how DonorMatch is fitting into your overall development program.
Support center.
Access a library of playbooks, templates, and guides with our Resource Library and Help Center. Or just hop on a Zoom with us.
Build a complete program.
Acquire and Mobilize
Grow your advocate list.
Stop relying on the same contacts. Use social ad integrations and petition tools to bring in new supporters, and let DonorMatch identify giving potential among them from day one.
See Acquisition ToolsEngage and Retain
Engage supporters before the ask.
Donors who feel connected to your mission give more and give longer. Use automated journeys to turn new advocates into informed, invested supporters before your development team ever reaches out.
See Engagement ToolsAI and Analytics
Report what actually matters.
Move beyond actions taken. Show your board the major, mid-level, and grassroots donors identified through advocacy, the revenue sourced from your advocate list, and the Activist Lifetime Value you're building over time.
See Analytics