Platform Updates

Product releases, new features, and platform news

Introducing: AdvocacyAI Personas
Product Updates 4 min read

Introducing: AdvocacyAI Personas

Personas let you group your advocates by how they identify themselves, then use those groups to drive landing pages, email journeys, CRM segments, and the message a supporter sends to their lawmaker. Supporters sort themselves by answering one question on an action page, or by arriving through a link built for their audience. One campaign can now speak to a parent, a business leader, and a clinician from their perspective - and make sure they're giving their unique perspective to lawmakers as well.

AdvocacyAI ·