Book a Demo See Pricing
Launch Actions Build Your Audience Engage Supporters Influence Lawmakers Fund Your Mission
Associations Nonprofits Agencies Corporations
Platform Overview Advocacy Actions Stories & Surveys Campaign Hub Communication Tools Advocate CRM Legislative Tracking Donor Intelligence AI and Analytics Integrations
Insights Platform Updates
About FAQ Careers
Why Switch?

Insights

Thought leadership and industry analysis

All Grassroots Advocacy Insights Public Affairs Tools & Tech
The Advocacy Engagement Ladder: How to Turn One-Time Actors Into Long-Term Champions
8 min read

The Advocacy Engagement Ladder: How to Turn One-Time Actors Into Long-Term Champions

An engagement ladder is the structure your program runs on every day, the same way a CRM structures a sales team's pipeline — never a project you check off and close. Build the rungs, automate the triggers between them, and your list stops being a number that grows and becomes a roster of people moving somewhere specific.

Bree Benn ·
So You Need to Run an Advocacy Campaign. Here's Who Does What — and Where Your Budget Actually Goes
Public Affairs 12 min read

So You Need to Run an Advocacy Campaign. Here's Who Does What — and Where Your Budget Actually Goes

So you need to build an advocacy program. Here's how to prioritize the infrastructure, vendors, and measurement for campaign success.

Bree Benn ·
Where Advocacy Campaigns Lose People — and How to Fix Conversion Rates
Grassroots Advocacy 11 min read

Where Advocacy Campaigns Lose People — and How to Fix Conversion Rates

This article covers specific, testable fixes at each stage of the advocacy campaign funnel (the email or action alert, the landing page, and the completion step) and one structural change at the end that removes the biggest leak point entirely for a specific segment of your list.

AdvocacyAI ·
Help shape industry insights with the 2026 Grassroots Advocacy Reality Survey
Public Affairs 3 min read

Help shape industry insights with the 2026 Grassroots Advocacy Reality Survey

AdvocacyAI is running the 2026 Grassroots Advocacy Reality Survey to collect firsthand data from lobbyists, advocacy professionals, legislative staff, and campaign strategists on where grassroots advocacy is actually having impact. The results will be published as a free public resource, and participants can receive the full benchmark report before public release.

AdvocacyAI ·
Why Your Advocacy Emails Are Outperforming Your Fundraising Emails (And What To Do About It)
6 min read

Why Your Advocacy Emails Are Outperforming Your Fundraising Emails (And What To Do About It)

Advocacy emails generate nearly 4x more engagement than fundraising emails from the same list. Here is why the gap exists and how connecting your nonprofit advocacy platform to your fundraising program closes it.

AdvocacyAI ·
What AI means for Grassroots Advocacy: Updated for 2026
Grassroots Advocacy 6 min read

What AI means for Grassroots Advocacy: Updated for 2026

In 2026, AI for grassroots advocacy has moved from hype to utility. Here are 5 practical shifts: the rise of the non-technical 'accidental techie' building micro-tools, finally-achievable personalization for teams of one, AI taking over boring backend data hygiene and fraud detection, optimizing for AI search (AIO), and a renewed focus on human relationships as AI handles the volume.

AdvocacyAI ·
Why Most Advocacy Campaigns Feel Busy—but Don't Move Lawmakers
Public Affairs 6 min read

Why Most Advocacy Campaigns Feel Busy—but Don't Move Lawmakers

Advocacy organizations often confuse activity with impact. True legislative influence requires strategic alignment across departments, focused issue prioritization, disciplined message repetition, audience segmentation, and depth-based metrics rather than vanity metrics like list size.

AdvocacyAI ·
How to Engage Supporters when Lawmakers are on Recess
Grassroots Advocacy 6 min read

How to Engage Supporters when Lawmakers are on Recess

Recess is a prime window for advocacy engagement, not a break. Keep communicating with supporters year-round through in-district activities, story collection, surveys, briefings, and community events. Expert Brian Rubenstein shares tips on filling your funnel early, using simple surveys, and delaying autoresponders to keep your grassroots base active between campaigns.

AdvocacyAI ·
AdvocacyAI Alternatives (2026): Compare Top Advocacy Software Tools
Tools & Tech 11 min read

AdvocacyAI Alternatives (2026): Compare Top Advocacy Software Tools

A 2026 comparison of the top AdvocacyAI alternatives, including VoterVoice, Quorum, Phone2Action, SoftEdge, NationBuilder, Speak4, and New/Mode. Learn how to choose an advocacy platform based on campaign types, advocate management, personalization, automation, AI, and reporting, with a side-by-side feature comparison table and FAQs.

AdvocacyAI ·
10 Zapier Use Cases (Including the most in-demand workflows of 2025!)
Tools & Tech 6 min read

10 Zapier Use Cases (Including the most in-demand workflows of 2025!)

AdvocacyAI's Zapier integration lets advocacy and public affairs teams connect supporter actions to their wider tech stack with no code. Here are 10 ready-to-adapt workflows for 2025 - from turning action-takers into donors and auto-inviting committed advocates into community channels, to hyper-local rapid response, behavior-driven email personalization, story-to-fundraising loops, lapsed reactivation, volunteer scheduling, coalition expansion, and data hygiene guardrails.

AdvocacyAI ·
The Power of Storytelling: How the Best Advocacy Organizations Move Supporters to Action
Grassroots Advocacy 4 min read

The Power of Storytelling: How the Best Advocacy Organizations Move Supporters to Action

Education alone does not move supporters to act, storytelling does. Drawing on insights from David Rochkind, founder of the storytelling studio GROUND, this article explains why advocacy organizations should stop burying the lede in policy detail and instead lead with shared values, elevate authentic voices, frame stories around real problems, and invite participation.

AdvocacyAI ·
The New Advocacy Playbook: Metrics to Live By
Insights 1 min read

The New Advocacy Playbook: Metrics to Live By

Impact organizations strengthen their campaigns by measuring what matters — using mission-aligned metrics instead of vanity numbers.

H. Bree Benn ·
What AI Really Means for Advocacy
Insights 8 min read

What AI Really Means for Advocacy

Advocacy organizations are adopting AI tools to boost efficiency and create personalized outreach. Basic AI tools save time with content creation and brainstorming, while strategic AI uses predictive and propensity modeling to optimize campaigns and engage supporters more effectively. AI-native platforms like AdvocacyAI unify data and offer real-time insights, enabling tailored and responsive campaigns.

AdvocacyAI ·