What Is a Grassroots Advocacy Persona, and How Do You Use One?
In advocacy, personas help you drive more engagement by reaching different groups with the messages, issues, and actions most relevant to them. And ensuring the way they communicate with lawmakers captures their unique perspective of an issue.
The Advocacy Engagement Ladder: How to Turn One-Time Actors Into Long-Term Champions
An engagement ladder is the structure your program runs on every day, the same way a CRM structures a sales team's pipeline — never a project you check off and close. Build the rungs, automate the triggers between them, and your list stops being a number that grows and becomes a roster of people moving somewhere specific.
So You Need to Run an Advocacy Campaign. Here's Who Does What — and Where Your Budget Actually Goes
So you need to build an advocacy program. Here's how to prioritize the infrastructure, vendors, and measurement for campaign success.
Where Advocacy Campaigns Lose People — and How to Fix Conversion Rates
This article covers specific, testable fixes at each stage of the advocacy campaign funnel (the email or action alert, the landing page, and the completion step) and one structural change at the end that removes the biggest leak point entirely for a specific segment of your list.
How to Engage Supporters when Lawmakers are on Recess
Recess is a prime window for advocacy engagement, not a break. Keep communicating with supporters year-round through in-district activities, story collection, surveys, briefings, and community events. Expert Brian Rubenstein shares tips on filling your funnel early, using simple surveys, and delaying autoresponders to keep your grassroots base active between campaigns.
AdvocacyAI Alternatives (2026): Compare Top Advocacy Software Tools
A 2026 comparison of the top AdvocacyAI alternatives, including VoterVoice, Quorum, Phone2Action, SoftEdge, NationBuilder, Speak4, and New/Mode. Learn how to choose an advocacy platform based on campaign types, advocate management, personalization, automation, AI, and reporting, with a side-by-side feature comparison table and FAQs.
10 Zapier Use Cases (Including the most in-demand workflows of 2025!)
AdvocacyAI's Zapier integration lets advocacy and public affairs teams connect supporter actions to their wider tech stack with no code. Here are 10 ready-to-adapt workflows for 2025 - from turning action-takers into donors and auto-inviting committed advocates into community channels, to hyper-local rapid response, behavior-driven email personalization, story-to-fundraising loops, lapsed reactivation, volunteer scheduling, coalition expansion, and data hygiene guardrails.
The Power of Storytelling: How the Best Advocacy Organizations Move Supporters to Action
Education alone does not move supporters to act, storytelling does. Drawing on insights from David Rochkind, founder of the storytelling studio GROUND, this article explains why advocacy organizations should stop burying the lede in policy detail and instead lead with shared values, elevate authentic voices, frame stories around real problems, and invite participation.
The New Advocacy Playbook: Metrics to Live By
Impact organizations strengthen their campaigns by measuring what matters — using mission-aligned metrics instead of vanity numbers.