Where Advocacy Campaigns Lose People — and How to Fix Conversion Rates
This article covers specific, testable fixes at each stage of the advocacy campaign funnel (the email or action alert, the landing page, and the completion step) and one structural change at the end that removes the biggest leak point entirely for a specific segment of your list.
What AI means for Grassroots Advocacy: Updated for 2026
In 2026, AI for grassroots advocacy has moved from hype to utility. Here are 5 practical shifts: the rise of the non-technical 'accidental techie' building micro-tools, finally-achievable personalization for teams of one, AI taking over boring backend data hygiene and fraud detection, optimizing for AI search (AIO), and a renewed focus on human relationships as AI handles the volume.
How to Engage Supporters when Lawmakers are on Recess
Recess is a prime window for advocacy engagement, not a break. Keep communicating with supporters year-round through in-district activities, story collection, surveys, briefings, and community events. Expert Brian Rubenstein shares tips on filling your funnel early, using simple surveys, and delaying autoresponders to keep your grassroots base active between campaigns.
The Power of Storytelling: How the Best Advocacy Organizations Move Supporters to Action
Education alone does not move supporters to act, storytelling does. Drawing on insights from David Rochkind, founder of the storytelling studio GROUND, this article explains why advocacy organizations should stop burying the lede in policy detail and instead lead with shared values, elevate authentic voices, frame stories around real problems, and invite participation.