How Activate works.
Build email templates in less than 10 minutes.
Send action alerts, newsletters, and campaign updates with an easy visual email builder.
Segment instantly.
Stop treating your list like a monolith. Filter supporters by district, past actions, issue interest, or custom personas to ensure every message feels personal.
Automate the journey.
Set up automations once, and let them run forever. Automatically welcome new sign-ups, thank action-takers, and build first-time advocates into super-volunteers.
Trusted by
advocacy
teams.
AdvocacyAI's use of artificial intelligence to analyze and develop profiles of our audience, as well as the ability to segment and engage advocates in the future, are some of the most exciting features in grassroots today.
Kevin Coroneos
Director of Digital Advocacy Strategy
Investment Company Institute
Smarter email for building influence.
Generic blasts to your list are no longer effective. Use AI-driven automation to personalize every touchpoint and move supporters up the ladder of engagement.
Send one-time activations or breaking news updates in minutes. Edit content collaboratively, preview in multiple inboxes, and schedule or automate.
Trigger messages the moment a supporter enters your CRM. Send thank-yous, updates, or reminders automatically—hands-free and on-brand.
Design multi-step paths that nurture supporters from their first petition to full involvement. Personalize each step based on their behavior, location, or engagement level.
See what worked and why. Track opens, clicks, actions taken across individual campaigns AND advocates.
Need More Engagement?
A large list isn't helpful if you can't escalate supporters into donors, members, and storytellers. Use automated journeys and targeted updates to turn passive sign-ups into active, long-term champions.
Activate
Automate your ladder of engagement.
Identify storytellers.
Use Journeys to segment supporters willing to share their experiences or testimonials.
Spot top advocates.
It should be simple to spot your best online supporters, so you can move them offline.
Actionable insights.
Track opens, clicks, replies, and conversions by campaign or audience to understand what drives deeper engagement.
Audience Builder
Get to know your supporters.
Dynamic segmentation.
Instantly group supporters by location, district, lawmaker, or issue.
Behavioral targeting.
Reach people based on their recent actions—or inaction. Send a specific nudge to people who opened an email but didn't sign the petition.
Advanced filtering.
Layer attributes like vote history, donation data, or survey results to ensure every send is relevant.
Journeys
Re-engage lapsed supporters.
Detect inactive supporters.
Identify contacts who haven't opened or acted recently.
Re-entry series.
Send short, friendly reminders that bring them back before they unsubscribe.
Next best action.
Promote the next relevant campaign or story when they return.
Trusted by teams
Teams trust our communication tools.
HFA needed a modern advocacy platform that could actually keep up with the way our program has grown, something that could personalize outreach, improve message performance, strengthen our data, and cut down on staff time. Our previous system didn't meet those needs. AdvocacyAI does!
Ray Riordan
Advocacy Director
Hemophilia Federation of America
This is the coolest product I've ever experienced in my 15-year public affairs and government relations career.
Cody Jones
Senior Director, Government Affairs
Pennsylvania Homecare Association
Why Teams Use Communication Tools
Save time on tedious email sends. Build a more engaged community. Run rapid response and evergreen programs. Get all your reporting in one place.
Frequently Asked Questions
The email tool is an optional add-on to your annual license, priced by contact volume. Many organizations with more than 20,000 contacts move to AdvocacyAI from Mailchimp or Constant Contact for better targeting and lower overall cost.
Journeys can start from eight different triggers and expand to nearly unlimited steps. Common examples include: Thanking advocates 1 day after taking action, Sending reminders to those who started an action but didn't finish, Converting repeat advocates into grasstops contacts, Converting engaged advocates into donors, Re-engaging constituents of inactive lawmakers.
Yes. You can email supporters who completed an action, started but didn't finish, stayed consistently active, or went quiet.
Absolutely. Build precise audiences by state or federal district, individual lawmakers, vote history, or issue support scores.
For most organizations, yes. AdvocacyAI consolidates your supporter lists, replaces separate tools, and provides reporting that connects directly to advocacy outcomes.
Yes. AdvocacyAI connects directly with Zapier, Salesforce, EveryAction, Constant Contact, and Mailchimp, with support for custom integrations.
You control how engagement is measured through a points system, down to individual campaigns. Segment supporters by actions, custom fields, tags, and more. See our Advocate CRM.