Ada's TL;DR digest
Most organizations know exactly what they believe (the policy agenda). But policy positions alone don’t create power. Systems do. If your advocacy efforts feel like a constant series of “fire drills” where you are reacting to bills, blasting your entire list, and hoping for the best, you likely have a path-to-action problem. We created this checklist to help you stop the panic. It is designed to strip away the vanity metrics and busywork so you can build a "Layered System" that actually moves state and local lawmakers.
Most organizations know exactly what they believe (the policy agenda). But policy positions alone don’t create power. Systems do. If your advocacy efforts feel like a constant series of “fire drills” where you are reacting to bills, blasting your entire list, and hoping for the best, you likely have a path-to-action problem.
We created this checklist to help you stop the panic. It is designed to strip away the vanity metrics and busywork so you can build a "Layered System" that actually moves state and local lawmakers.
2. Structuring Your Time: Moving from one-off blasts to an "always-on" cycle that builds readiness.
3. Measuring Real Power: Tracking the metrics that actually matter to a decision-maker (like repeat action-takers) rather than just volume.
We created this checklist to help you stop the panic. It is designed to strip away the vanity metrics and busywork so you can build a "Layered System" that actually moves state and local lawmakers.
Who is this for?
This resource is designed for mid-sized state and local advocacy organizations (associations, coalitions, 501c4s) with limited teams (1-4 people).
What this helps you accomplish
1. Prioritizing the Essentials: Identifying the specific "breadcrumbs" (education) and "ladders"
(organizing) you need to build before you mobilize.
(organizing) you need to build before you mobilize.
2. Structuring Your Time: Moving from one-off blasts to an "always-on" cycle that builds readiness.
3. Measuring Real Power: Tracking the metrics that actually matter to a decision-maker (like repeat action-takers) rather than just volume.
