17 articles by AdvocacyAI
Why Your Advocacy Emails Are Outperforming Your Fundraising Emails (And What To Do About It) (Copy)
Advocacy emails generate nearly 4x more engagement than fundraising emails from the same list. Here is why the gap exists and how connecting your nonprofit advocacy platform to your fundraising program closes it.
Introducing: AdvocacyAI Personas
Personas let you group your advocates by how they identify themselves, then use those groups to drive landing pages, email journeys, CRM segments, and the message a supporter sends to their lawmaker. Supporters sort themselves by answering one question on an action page, or by arriving through a link built for their audience. One campaign can now speak to a parent, a business leader, and a clinician from their perspective - and make sure they're giving their unique perspective to lawmakers as well.
Where Advocacy Campaigns Lose People — and How to Fix Conversion Rates
This article covers specific, testable fixes at each stage of the advocacy campaign funnel (the email or action alert, the landing page, and the completion step) and one structural change at the end that removes the biggest leak point entirely for a specific segment of your list.
Help shape industry insights with the 2026 Grassroots Advocacy Reality Survey
AdvocacyAI is running the 2026 Grassroots Advocacy Reality Survey to collect firsthand data from lobbyists, advocacy professionals, legislative staff, and campaign strategists on where grassroots advocacy is actually having impact. The results will be published as a free public resource, and participants can receive the full benchmark report before public release.
Why Your Advocacy Emails Are Outperforming Your Fundraising Emails (And What To Do About It)
Advocacy emails generate nearly 4x more engagement than fundraising emails from the same list. Here is why the gap exists and how connecting your nonprofit advocacy platform to your fundraising program closes it.
End the silos between advocacy and fundraising teams with AdvocacyAI’s Donor Intelligence
AdvocacyAI now breaks down the silos between your advocacy platform and fundraising software by surfacing donor intelligence on every supporter in your database
Introducing Campaign Hubs
Campaign Hubs give advocacy organizations a single branded website and database that consolidates advocacy actions, events, surveys, news, and email sign-ups, replacing the patchwork of disconnected tools. Every supporter action ties back to an individual profile, and hubs launch in minutes with drag-and-drop editing, custom branding, live impact maps, lawmaker scorecards, and built-in conversion tracking.
What AI means for Grassroots Advocacy: Updated for 2026
In 2026, AI for grassroots advocacy has moved from hype to utility. Here are 5 practical shifts: the rise of the non-technical 'accidental techie' building micro-tools, finally-achievable personalization for teams of one, AI taking over boring backend data hygiene and fraud detection, optimizing for AI search (AIO), and a renewed focus on human relationships as AI handles the volume.
AdvocacyAI Partners with Page to Change the Rules of Engagement in Government Relations
AdvocacyAI has announced a strategic integration with Page, an AI-native legislative intelligence platform, combining Page's real-time legislative tracking across 62 jurisdictions with AdvocacyAI's instant grassroots mobilization tools. The integration lets public affairs teams establish an early warning system, use Page's AI to inform messaging, target legislators with district-matching and voter file data, and inject lawmakers' real-time quotes into constituent communications.
Why Most Advocacy Campaigns Feel Busy—but Don't Move Lawmakers
Advocacy organizations often confuse activity with impact. True legislative influence requires strategic alignment across departments, focused issue prioritization, disciplined message repetition, audience segmentation, and depth-based metrics rather than vanity metrics like list size.
Advocacy in 2026: What Changed in 2025 (and What Teams Are Doing Next)
Five major shifts reshaped advocacy in 2025: federal public comment access changed when the GSA ended public API access to Regulations.gov; the longest federal shutdown pushed teams toward storytelling; mass email became a deliverability and compliance issue; corporate advocacy went mainstream; and form emails kept declining in influence. Teams heading into 2026 are prioritizing authentic voices, consistent sending practices, and trust-building programs.
How to Engage Supporters when Lawmakers are on Recess
Recess is a prime window for advocacy engagement, not a break. Keep communicating with supporters year-round through in-district activities, story collection, surveys, briefings, and community events. Expert Brian Rubenstein shares tips on filling your funnel early, using simple surveys, and delaying autoresponders to keep your grassroots base active between campaigns.