Ada's TL;DR digest
Impact organizations strengthen their campaigns by measuring what matters — using mission-aligned metrics instead of vanity numbers.
Traditional glamour metrics like impression count, click-through rate, and open rates are... kind of metrics. They're a decent place to start, but they don’t show us the full picture of an advocacy program’s efficacy.
Impact organizations strengthen their campaigns by measuring what matters — using mission-aligned metrics instead of vanity numbers.
Traditional glamour metrics like impression count, click-through rate, and open rates are... kind of metrics. They're a decent place to start, but they certainly don’t show us the full picture of an advocacy program’s efficacy.
Traditional glamour metrics like impression count, click-through rate, and open rates are... kind of metrics. They're a decent place to start, but they certainly don’t show us the full picture of an advocacy program’s efficacy.
Here are a few to get you started! "Download our guide on“Essential Data-Driven Strategies” for the full list,strategies behind applying these metrics and how to build a lasting, effective data framework.
"I believe social impact organizations can run stronger campaigns by grounding their work in more-specific, mission-aligned metrics."
I believe social impact organizations can run stronger campaigns by grounding their work in more-specific, mission-aligned metrics.
View “The Essential Guide to Data-Driven Advocacy”
Get a comprehensive list of metrics to show what your advocacy program is accomplishing.
