6 articles by Bree Benn
Why we built voter turnout into an advocacy platform
Run get-out-the-vote and voter registration programs from AdvocacyAI, in addition to your advocacy landing pages. Supporters verify their registration against their state's records, get their polling place and Election Day reminders, and every result lands on their record in your database.
12 Questions About Your Advocacy Program Most Platforms Can't Answer (And How AdvocacyAI Fixed Each One)
Most platforms can't reach the advocacy data that matters, so at AdvocacyAI we built the solution. Here are 12 questions about your advocacy program that most platforms can't answer.
How to Run a Digital GOTV Program You Can Actually Measure
Most GOTV programs stop measuring at page views. Learn the two-ask framework (registration checks + voting plans) that produces verified turnout data, plus why a January voter file match-back is the step that actually proves your program worked.
What Is a Grassroots Advocacy Persona, and How Do You Use One?
In advocacy, personas help you drive more engagement by reaching different groups with the messages, issues, and actions most relevant to them. And ensuring the way they communicate with lawmakers captures their unique perspective of an issue.
The Advocacy Engagement Ladder: How to Turn One-Time Actors Into Long-Term Champions
An engagement ladder is the structure your program runs on every day, the same way a CRM structures a sales team's pipeline — never a project you check off and close. Build the rungs, automate the triggers between them, and your list stops being a number that grows and becomes a roster of people moving somewhere specific.
So You Need to Run an Advocacy Campaign. Here's Who Does What — and Where Your Budget Actually Goes
So you need to build an advocacy program. Here's how to prioritize the infrastructure, vendors, and measurement for campaign success.