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Bree Benn

3 articles by Bree Benn

What Is a Grassroots Advocacy Persona, and How Do You Use One?
Grassroots Advcocacy 8 min read

What Is a Grassroots Advocacy Persona, and How Do You Use One?

In advocacy, personas help you drive more engagement by reaching different groups with the messages, issues, and actions most relevant to them. And ensuring the way they communicate with lawmakers captures their unique perspective of an issue.

Bree Benn ·
The Advocacy Engagement Ladder: How to Turn One-Time Actors Into Long-Term Champions
8 min read

The Advocacy Engagement Ladder: How to Turn One-Time Actors Into Long-Term Champions

An engagement ladder is the structure your program runs on every day, the same way a CRM structures a sales team's pipeline — never a project you check off and close. Build the rungs, automate the triggers between them, and your list stops being a number that grows and becomes a roster of people moving somewhere specific.

Bree Benn ·
So You Need to Run an Advocacy Campaign. Here's Who Does What — and Where Your Budget Actually Goes
Public Affairs 12 min read

So You Need to Run an Advocacy Campaign. Here's Who Does What — and Where Your Budget Actually Goes

So you need to build an advocacy program. Here's how to prioritize the infrastructure, vendors, and measurement for campaign success.

Bree Benn ·