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Insights

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All Grassroots Advocacy Insights Public Affairs Tools & Tech
10 Ideas to Use Stories to Influence Policy, Engage Members, and Strengthen Your Coalition
Insights 5 min read

10 Ideas to Use Stories to Influence Policy, Engage Members, and Strengthen Your Coalition

People who join your organization are joining a community. Stories are how new members see that community, understand what it has built, and recognize where they fit in it. If you are collecting stories but not using them, you are leaving most of the value on the table.

Bree Benn ·
How to Collect More Advocate Stories
Insights 6 min read

How to Collect More Advocate Stories

Why your "Share Your Story" form gets nothing backMost organizations trying to collect advocate stor...

Pam Oliva ·
12 Questions About Your Advocacy Program Most Platforms Can't Answer (And How AdvocacyAI Fixed Each One)
Tools & Tech 11 min read

12 Questions About Your Advocacy Program Most Platforms Can't Answer (And How AdvocacyAI Fixed Each One)

Most platforms can't reach the advocacy data that matters, so at AdvocacyAI we built the solution. Here are 12 questions about your advocacy program that most platforms can't answer.

Bree Benn ·
How to Run a Digital GOTV Program You Can Actually Measure
10 min read

How to Run a Digital GOTV Program You Can Actually Measure

Most GOTV programs stop measuring at page views. Learn the two-ask framework (registration checks + voting plans) that produces verified turnout data, plus why a January voter file match-back is the step that actually proves your program worked.

Bree Benn ·
What Is a Grassroots Advocacy Persona, and How Do You Use One?
Grassroots Advocacy 8 min read

What Is a Grassroots Advocacy Persona, and How Do You Use One?

In advocacy, personas help you drive more engagement by reaching different groups with the messages, issues, and actions most relevant to them. And ensuring the way they communicate with lawmakers captures their unique perspective of an issue.

Bree Benn ·
The Advocacy Engagement Ladder: How to Turn One-Time Actors Into Long-Term Champions
Grassroots Advocacy 8 min read

The Advocacy Engagement Ladder: How to Turn One-Time Actors Into Long-Term Champions

An engagement ladder is the structure your program runs on every day, the same way a CRM structures a sales team's pipeline — never a project you check off and close. Build the rungs, automate the triggers between them, and your list stops being a number that grows and becomes a roster of people moving somewhere specific.

Bree Benn ·
So You Need to Run an Advocacy Campaign. Here's Who Does What — and Where Your Budget Actually Goes
Public Affairs 12 min read

So You Need to Run an Advocacy Campaign. Here's Who Does What — and Where Your Budget Actually Goes

So you need to build an advocacy program. Here's how to prioritize the infrastructure, vendors, and measurement for campaign success.

Bree Benn ·
Where Advocacy Campaigns Lose People — and How to Fix Conversion Rates
Grassroots Advocacy 11 min read

Where Advocacy Campaigns Lose People — and How to Fix Conversion Rates

This article covers specific, testable fixes at each stage of the advocacy campaign funnel (the email or action alert, the landing page, and the completion step) and one structural change at the end that removes the biggest leak point entirely for a specific segment of your list.

AdvocacyAI ·
Help shape industry insights with the 2026 Grassroots Advocacy Reality Survey
Public Affairs 3 min read

Help shape industry insights with the 2026 Grassroots Advocacy Reality Survey

AdvocacyAI is running the 2026 Grassroots Advocacy Reality Survey to collect firsthand data from lobbyists, advocacy professionals, legislative staff, and campaign strategists on where grassroots advocacy is actually having impact. The results will be published as a free public resource, and participants can receive the full benchmark report before public release.

AdvocacyAI ·
Why Your Advocacy Emails Are Outperforming Your Fundraising Emails (And What To Do About It)
6 min read

Why Your Advocacy Emails Are Outperforming Your Fundraising Emails (And What To Do About It)

Advocacy emails generate nearly 4x more engagement than fundraising emails from the same list. Here is why the gap exists and how connecting your nonprofit advocacy platform to your fundraising program closes it.

AdvocacyAI ·
What AI means for Grassroots Advocacy: Updated for 2026
Grassroots Advocacy 6 min read

What AI means for Grassroots Advocacy: Updated for 2026

In 2026, AI for grassroots advocacy has moved from hype to utility. Here are 5 practical shifts: the rise of the non-technical 'accidental techie' building micro-tools, finally-achievable personalization for teams of one, AI taking over boring backend data hygiene and fraud detection, optimizing for AI search (AIO), and a renewed focus on human relationships as AI handles the volume.

AdvocacyAI ·
Why Most Advocacy Campaigns Feel Busy—but Don't Move Lawmakers
Public Affairs 6 min read

Why Most Advocacy Campaigns Feel Busy—but Don't Move Lawmakers

Advocacy organizations often confuse activity with impact. True legislative influence requires strategic alignment across departments, focused issue prioritization, disciplined message repetition, audience segmentation, and depth-based metrics rather than vanity metrics like list size.

AdvocacyAI ·
How to Engage Supporters when Lawmakers are on Recess
Grassroots Advocacy 6 min read

How to Engage Supporters when Lawmakers are on Recess

Recess is a prime window for advocacy engagement, not a break. Keep communicating with supporters year-round through in-district activities, story collection, surveys, briefings, and community events. Expert Brian Rubenstein shares tips on filling your funnel early, using simple surveys, and delaying autoresponders to keep your grassroots base active between campaigns.

AdvocacyAI ·